Journal

Copenhagen Comes To London

During London Design Festival, we hosted Normann Copenhagen at Earl of East Soho, and threw an event celebrating and showcasing Normann's new desig...

In Photos: Maude Abroad x Earl of East

We had the pleasure of hosting modern intimacy brand, Maude for an evening at our Regent Street store.

A Pyjama Party with HAY

The first event at our new Soho store, we teamed up with HAY to showcase their brilliant new line of bedding & sleepwear.

Earl of East | Regent Street

Learn more about our newest store, which is now open in the beautiful Victorian Quadrant Arcade in Soho.

The Best of Independent Perfumes & Fragrances - Autumn 2022

Discover some of our favourite and unique fragrance brands for Autumn & Winter scents including CRA-YON, 19-69, Maison Louis Marie, D.S. &...

Earl of East x Studio Lenca

An exclusive collaboration with artist Studio Lenca, read the story behind these limited edition Strand candle designs.

Hippie Holidays

Inspired by the Hippie movement of the 1960s and 70s, which challenged the norms of mainstream living, this is our ode to an unconventional Christmas.

SCENTS OF BELONGING FOR CHOOSE LOVE

Discover our limited-edition scent series with Uncommon Creative Studios  honouring 'The scent of home' by those who’ve fled their own.

THE EARL'S HOME

OUR BOOK, THE SCENTED CANDLE WORKSHOP

THE BOTANIST COLLABORATION

THE SCENTS OF NORMALITY COLLABORATION