Earl of East | Regent Street

Our brand new store is now open in Soho
We are very excited to announce that our brand new store, Earl of East Regent Street is now open, and we can't wait to show you around.

Located in the grand Quadrant Arcade on Regent Street in London, our new store will showcase some of our favourite brands in the world of beauty, bathing, and bedroom. Alongside of course, our own line of home fragrance and self care products.

Keep on scrolling to learn more about our brand new neighbourhood, the events we'll be hosting, and discover some of the brands we'll be showcasing on our shelves.

Quadrant Arcade, Regent Street

Nestled among the bustling streets of Regent Street in London’s West End, Quadrant Arcade offers respite from the hustle of the high street. The arcade's architecture reflects the grandeur of the Victorian era, with its ornate façade and beautiful glass-covered walkways.

Nearest tube: Piccadilly Circus


Neighbourhood Guide to Soho

In this guide we'll take you on a journey through Soho's iconic spots, hidden gems and highlight some of our favourite new neighbours. Whether you're exploring its culinary delights, immersing yourself in its artistic heritage, or simply soaking in the atmosphere, Soho promises an experience like no other.


Earl of East Workshops

If you've experienced our stores before, you might already know about our candle making workshops. As we launch in our new store, get ready to join us for a class, where you'll make your own personalised scented candle to take home.


Some of the brands you'll find

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