Born out of Hackney, Earl of East is a boutique home fragrance brand set up in 2015 by partners Niko Dafkos and Paul Firmin. Seeing a niche for travel inspired scents, Paul & Niko began hand pouring scented candles from their East London home, to sell at their stall in Netil Market.

Today, the core candle range includes 8 scents, each with its own travel story. Earl of East have recently launched a Japanese Bathing inspired line that includes bath salts and essential oils, with room mists and skincare to follow. All of the products share a similar pared back aesthetic and at obtainable prices. The brand is now carried by over 200 stockists worldwide and they have opened two of their own locations in London, UK. 

Earl of East have enjoyed brand partnerships with the likes of The Botanist, Canon, Lululemon and Peroni, and hold popular candle making workshops in their studio and stores in Hackney and Kings Cross.