About

Earl of East is creative business founded in 2014 Niko Dafkos and Paul Firmin.

What started as a shared passion project has grown organically from side-hustle to business with a team of 18 located in London.

A love of fragrance and a desire to build something of our own led us to develop a own line of home fragrance products, which has since expanded from three candles to a line that includes, candles, incense, home mists and bath and body products, all of which are produced by us in East London.

We now have over 230 stockists worldwide and in September 2019 we launched our debut book, "The Scented Candle Workshop" with Kyle Books.

Our brand has 4 pillars, Create, Curate, Collaborate and Community that weave through everything we do. In 2017 production demand allowed them us to open a bigger studio and create a lifestyle store supporting independent brands. This allowed us to bring to life the pillars, hosting workshops of our own and providing a space for other creatives to do the same.

The Hackney space which has been featured in titles like Vogue and Wallpaper quickly found a following despite its location, tucked away on a back street in the London Fields district of Hackney. In 2018 we opened a second location in London's latest landmark development; Coal Drops Yard. This flagship location has allowed us to increase the brands we work with and to showcase our own craft by pouring the candles for the store on site, and in full view of our customers and passers by.

Earl of East has enjoyed brand partnerships with the likes of The Botanist, Canon, Lululemon and Peroni, and we hold popular candle making workshops in our studio and stores in Hackney and Kings Cross. We have recently opened a third space in Islington as a 3 month residency and we cannot wait to see where this business takes us next.