Fragrance & Lifestyle Brand in London, UK

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BUILD YOUR RITUAL JUST ARRIVED

Living room with a checked sofa and side table

Autumn In Colour

New Season Colour, Pattern and Form

SHOP THE EDIT

BUILD YOUR RITUAL JUST ARRIVED

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Autumn in Colour

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TRENDING

Matias Moellenbach

OBA Soap & Tray Set - Papaya

£45.00

Dusen Dusen

Rivet Embroidered Cushion - 18x18"

£90.00

ferm LIVING

Ripple Portable Lamp - Large - White

£235.00

Dusen Dusen

Stripe Oven Mitt - Dragonfly

£32.00

Six Dots Design

Pea Head Lamp - Aluminium

£1,450.00

Gregory B Studios

"In Within" Tapestry - Large - 195cm x 140cm

£160.00

Six Dots Design

Paper Tray - Aluminium

£68.00

Earl of East

Carciofo Scented Candle — 250ml

£40.00

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Incense

Reed Diffusers

Home Mists

Bath & Body

Fragrance Oil Blends

Essential Oils

Aromatherapy Sprays

Cleansing Bar Soap

Air Fresheners

Home For Now

The Bathroom Edit

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Earl of East Shinrin-Yoku All Over Oil in glass bottle with black cap and luxury packaging

BESTSELLER

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£49.50

One-time

£55.00

Earl of East

Shinrin-Yoku All Over Oil — 300ml

£55.00

16 reviews

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£49.50

One-time

£55.00

HAY

Stripe Hand Towel in Dusty Blue

£19.00

A long kimono-style robe with vertical stripes in beige, gray, and white, featuring a tie belt at the waist, shown against a plain white background.

HAY

Waffle Bathrobe - Stripe - Dusty Blue

£99.00

TRENDING

Matias Moellenbach

OBA Soap & Tray Set - Citralis

£45.00

Onsen Scented Candle 260ml by Earl of East in amber glass vessel

BESTSELLER

Subscribe every

£37.80

One-time

£42.00

Earl of East

Onsen Scented Candle — 260ml

£42.00

4 reviews

Subscribe every

£37.80

One-time

£42.00

Earl of East

Natural Riverstone Grounding Pot - Medium

£25.50

HAY

Stripe Bath Mat - Dusty Blue

£39.00

HAY

Colour Crate - Small - Soft Blue

£6.00

Rated by our customers

1 2

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F.

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Jude N.

These are really long lasting diffusers so worth the money.

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Earl of East - Regent Street

Our central London home

Visit us in Quadrant Arcade, just off Regent Street, to explore our full home fragrance and bathing collections in person. Alongside candles, incense, reed diffusers, home mists and body care, you’ll find considered pieces chosen to complement our scent rituals, from incense holders and soap dishes to towels and everyday objects. A central London destination for scent discovery, gifting and candle-making workshops.

Earl of East - Kings Cross

Our flagship at Coal Drops Yard

Our Coal Drops Yard store brings together the full Earl of East fragrance collection with homeware, books, beauty, accessories and independent brands. Visit for scent advice, gifting, seasonal launches and a considered edit of objects for the home.

Earl of East - Redchurch Street

A Shoreditch neighbourhood store

Our Redchurch Street store sits in the heart of Shoreditch, with Earl of East candles, incense, bathing products and a rotating edit of lifestyle brands. Visit for everyday home fragrance, gifts, self-care and objects chosen for modern living.

Earl of East - Spitalfields

Fragrance, gifts and homeware

Find us at Spitalfields for Earl of East home fragrance, bathing products, gifts and a curated selection of homeware and lifestyle pieces. A neighbourhood store for scent discovery, thoughtful presents and everyday rituals.

Find a store

Earl of East Soho store shelves stocked with candles and fragrance

The Journal

Stories on scent, interiors, travel and the people shaping how we live.

EXPLORE THE JOURNAL

HOME TRENDS

EARL OF EAST X GESTALTEN | THE STORY OF HOME FOR NOW

From an idea we’d been carrying for years to the homes, people, and spaces that shaped it, discover the journey behind HOME FOR NOW and how it all came together...

SCENTS & RITUALS

Scentscaping Your Home: A Room-by-Room Guide

Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.

Interviews

Scent Collaboration with Kevin Morby

Kevin Morby reflects on scent, memory and life on the road, and shares how American highways, summer storms and roadside wildflowers inspired his limited-edition candle and incense with Earl of East.

SCENTS & RITUALS

How Scent Can Support Your Self-Care Ritual

Discover how fragrance can become part of your self-care ritual. From calming cedarwood to uplifting jasmine, learn how different scents can help create moments of rest, reflection and everyday wellbeing.