As Seen on Drew
From London to New York
We recently travelled to New York to join Drew Barrymore on her show, sharing ideas from our latest book, Home For Now.
When we started Earl of East in East London back in 2014, our interest in fragrance, interiors and the spaces we inhabit was simply something we wanted to share with others. Over the years, that curiosity has taken us in directions we couldn't have imagined, from creating our own fragrance collection to publishing books about the places and people that inspire us.
Home For Now explores the idea that a home doesn't have to be permanent or perfect to feel like your own. It's about the objects we collect, the rituals we create and the small details that make a space personal.
Getting to share some of those ideas with Drew was a pretty special moment for us, and a reminder of just how far this little business has travelled.
“When we started Earl of East, we never imagined the places it would take us.” - Niko
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A Little About Us
Founded in East London in 2014, Earl of East began as a shared passion for fragrance, travel and design.
Today, we create our own collection of candles, incense, bathing essentials and more, with scent remaining at the heart of everything we do.
Alongside our products, we've explored the idea of home through publishing, workshops and creative collaborations, most recently with Home For Now, our second book.
