The Journal
A guide to shaping the atmosphere of everyday life.
Scent Collaboration with Kevin Morby
5 THINGS TO DO ON RACE DAY
The Hackney Half Marathon is one of our favourite weekends in East London. From pre-run pastries at Pavilion Bakery to post-race pasta, pub stops and the ultimate wind-down bath at home, here are the five things we’d be doing on race day.
CHAT WITH LYDIA PANG | THE MAKING OF THE BONE BROTH CANDLE
To mark the launch of Eat Bitter, we collaborated with writer and artist Lydia Pang on a limited-edition candle inspired by the ritual of simmering bone broth. Together, we explored scent as storytelling, translating bitterness, patience and nourishment into fragrance.
WHERE TO GET ICE CREAM IN LONDON
From old-school gelaterias to cult soft serve spots, London’s ice cream scene is worth the queue. We’ve rounded up five of the best places across the city for an ice cream stop this Summer.
IN PHOTOS: HOME FOR NOW LAUNCH PARTY
An evening at Coal Drops Yard celebrating Home For Now bringing together our community for drinks, conversation, and a first look at the book....
EARL OF EAST X GESTALTEN | THE STORY OF HOME FOR NOW
From an idea we’d been carrying for years to the homes, people, and spaces that shaped it, discover the journey behind HOME FOR NOW and how it all came together...
Scent Focus: Citronella
Fresh, citrusy, and just a little grassy, Citronella is a scent that instantly signals Summer. Recognised for its insect-repelling properties, there’s more to this botanical than function alone. Bright and mood-lifting, it’s the perfect fragrance for slow days in the sun, whether you’re lighting up the garden or bringing the outdoors in. Read more...
Create your own
Earl of East Ritual
Mix and match across the range, unlock bundle savings, and enjoy thoughtful extras as you build.
Scentscaping Your Home: A Room-by-Room Guide
Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.
SCENT COLLABORATION WITH SAMPHA
“Scent, just like music, is deeply transportive,” says Sampha. Developed in collaboration with Earl of East, Sensory Nectar translates the atmosphere of the album into a warm, grounding fragrance, designed to create moments of ritual, focus and quiet connection at home. Read more...
The New Layered Nomad | The Art of Layered Living
Learn how to create a layered home that feels warm and intentional, not cluttered. Explore five styling steps inspired by the New Layered Nomad trend...
INTRODUCING | MINERA MAGNESIUM SPRAY
Minera is our magnesium spray designed to support muscle recovery, ease tension and encourage deeper rest. From post-run wind-downs to your pre-bed ritual. Read more here.
Shinrin-Yoku All Over Oil
Our bestselling multi-use oil is infused with 10 natural and organic skin loving ingredients to nourish and protect your skin.
Read more
New Moon Reset | 5 Ways to Refresh Your Home
As we welcome in the Lunar New Year now is the perfect time to have a simple reset for your homeWe don’t believe in dramatic overhauls, instead just a few small shifts that will completely change how your space feels.
2026 INTERIOR TRENDS: SIX IDEAS SHAPING THE WAY WE LIVE
Each year, we select the interior trends we believe will shape the way we live at home. From materiality and mood to the rising role of scent, this journal explores how homes are becoming more personal, expressive and emotionally led...
Soft Skies & The Colour Dusk | 5 Steps to a Calmer Colour Palette
Inspired by the Soft Skies trend, here are five simple steps to creating a calmer colour palette at home. By working tonally and layering soft mineral hues, textures and diffused light, you can shape interiors that feel balanced, airy and quietly restorative...
Bode On A Budget | 5 Steps To A More Collected Home
A home with character is built over time. From layered textures to vintage-inspired details and warm earthy tones, discover five ways to create a space that feels collected, personal and lived in.