Journal

SCENTS & RITUALS

Scents As Self Care

Using scent as a tool to reset, refocus or slow things down, rather than adding more to your routine. Scent can act as a quiet signal: helping mark...

SCENTS & RITUALS

3 Cleansing Rituals for Setting Intentions

Rituals for cleansing and setting new intentions can be beneficial at any time, but we do especially love them when venturing into a new year, ti...

SCENTS & RITUALS

5 Scents That Will Boost Your Focus & Productivity

Being the strongest of our senses, smell has the best ability to influence brain activity. Read about the best scents to improve focus and concentr...

SCENTS & RITUALS

Scentscaping Your Home: A Room-by-Room Guide

Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.

SCENTS & RITUALS

Embracing The Season Shift

Scent the season with transition scents that take you effortlessly from Summer to Autumn...

SCENTS & RITUALS

The Making Of: Primavera Estate by Earl of East

Our East London studio is where concepts turn into a reality. And for our newest collection, Primavera Estate, we wanted to bottle up the taste, sm...

SCENTS & RITUALS

Scent Focus: Citronella

Fresh, citrusy, and just a little grassy, Citronella is a scent that instantly signals Summer. Recognised for its insect-repelling properties, ther...

SCENTS & RITUALS

The Best Products to Spring Clean Your Home

Spring time is welcome after the grey, dark months of Winter - and we see it as the perfect time to switch up a routine and introduce fresh, green ...

SCENTS & RITUALS

The Usual And The Unusual: Ways To Use Our Air Fresheners

Over the years our creative customers have found new ways to use our staple air fresheners. We’ve compiled a full list of the classics plus some of...

SCENTS & RITUALS

How to clean out your café candle mug

Our new café collection has three candles inspired by your favourite café drinks, served in iconic diner mugs. Here's a step-by-step guide on how t...

SCENTS & RITUALS

Earl of East Companion Sets: The Complimentary Candle Scents

Find a new way to enjoy your favourite Earl of East scent - with its complimentary pairing. Here we share which of our candles work best when bur...

SCENTS & RITUALS

Ode To Home Mists

Transforming your space in just a few mists, room sprays are a great way to get an instant hit of your favourite Earl of East scent. From scenting ...