Journal

SCENTS & RITUALS

Scent Focus: Citronella

Fresh, citrusy, and just a little grassy, Citronella is a scent that instantly signals Summer. Recognised for its insect-repelling properties, ther...

SCENTS & RITUALS

The Making Of: Primavera Estate by Earl of East

Our East London studio is where concepts turn into a reality. And for our newest collection, Primavera Estate, we wanted to bottle up the taste, sm...

SCENTS & RITUALS

The Best Products to Spring Clean Your Home

Spring time is welcome after the grey, dark months of Winter - and we see it as the perfect time to switch up a routine and introduce fresh, green ...

SCENTS & RITUALS

3 Cleansing Rituals for Setting Intentions

Rituals for cleansing and setting new intentions can be beneficial at any time, but we do especially love them when venturing into a new year, ti...

SCENTS & RITUALS

5 Scents That Will Boost Your Focus & Productivity

Being the strongest of our senses, smell has the best ability to influence brain activity. Read about the best scents to improve focus and concentr...

SCENTS & RITUALS

Embracing The Season Shift

Scent the season with transition scents that take you effortlessly from Summer to Autumn...

SCENTS & RITUALS

The Usual And The Unusual: Ways To Use Our Air Fresheners

Over the years our creative customers have found new ways to use our staple air fresheners. We’ve compiled a full list of the classics plus some of...

SCENTS & RITUALS

How to clean out your café candle mug

Our new café collection has three candles inspired by your favourite café drinks, served in iconic diner mugs. Here's a step-by-step guide on how t...

SCENTS & RITUALS

Earl of East Companion Sets: The Complimentary Candle Scents

Find a new way to enjoy your favourite Earl of East scent - with its complimentary pairing. Here we share which of our candles work best when bur...

SCENTS & RITUALS

Ode To Home Mists

Transforming your space in just a few mists, room sprays are a great way to get an instant hit of your favourite Earl of East scent. From scenting ...

SCENTS & RITUALS

A Guide to Using Scent During the Summer Months

The luxury of longer days and outdoor blooms signifies the perfect time to introduce fresh, floral and herbaceous scents into your home.

SCENTS & RITUALS

The Incense Revival: Making its Way into Modern Spaces

In the midst of contemporary design trends, a scent of nostalgia is in the air. The ancient art of burning incense, steeped in centuries-old tradit...