Journal

A World Beyond the Music: Our Collaboration with Aurora

A World Beyond the Music: Our Collaboration with Aurora

With scent and sound so intrinsically linked, we are look into why more artists are looking to scent as a way to bring their musical world into peo...

Runner’s Recovery Ritual: Post-Workout Self-Care

Sometimes, lacing up your trainers is the hardest part but the way you recover determines how you come back stronger and better than ever. It’s als...

Blind Scent Session with Bon Iver

With the natural synergy between scent and sound, we worked with Bon Iver, on the development of a custom scent to tie in with the release of his t...

5 Ways to Turn Your Home into a Resort-Style Retreat

Bring the holiday feeling home and create a staycation sanctuary with calming aromas, earthy hues and ambient lighting.

SCENTS & RITUALS

The Best Products to Spring Clean Your Home

Spring time is welcome after the grey, dark months of Winter - and we see it as the perfect time to switch up a routine and introduce fresh, green ...

Earl of East x Supply.91

Our Regent Street store neighbours became our collaborators with a sell-out beard oil. A partnership brought about from our ethos of Create, Curate...

Scent as Self Care: Sleep

A restful night starts with the right atmosphere, and scent can play a powerful role in calming your mind and body before bed. Whether it’s throug...

RECIPES

Pancakes Two Ways: Sweet & Spicy

Our favourite pancake dishes to satisfy your savoury or sweet cravings.

BEHIND THE BRAND: DIZZIAK

At Earl of East we curated and collaborate with some amazing small brands and founders. Meet Loretta from DIZZIAK, a haircare brand brought out of ...

Scentscaping Your Home: A Room-by-Room Guide

Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.

HOME TRENDS

Trends for Home: The Unfitted Kitchen

Your kitchen should feel like the heart of the home—lived-in, and full of character. Enter the unfitted kitchen, a space that trades rigid cabinetr...

GIFTING

Valentine's Day Gift Guide

Our top picks of the most thoughtful Valentine's Day gifts. Treat yourself or a loved one.

Scent as Self Care: Love

Scents have long been a form of self-care, offering calm, evoking good memories, or uplifting your mood. Here we explore fragrances that inspire f...