Bloom Where You're Planted: Wildflower Summer Campaign

British summertime brings a bloom of wildflowers. Step outside and you’ll find parks covered in pastel hued perennials and gardens overgrown with delicate daisies.

For us Wildflowers symbolise resilience and growth, and this optimistic free spirited approach, alongside our signature Wildflower scent, has formed the inspiration behind our limited edition collection for Summer 2023.
Celebrating the Scent
At the heart of this collection is our Wildflower candle. One of first scents ever created, Wildflower is a classic blend of jasmine, gardenia and rose geranium, transporting you to a serene meadow in full bloom.

As with all our signature scents, it is hand poured at our London studio using 100% natural soy wax. And for the first time ever, the Wildflower fragrance is now available in incense cones and sticks for your summer floral fix.
A classic blend of jasmine, gardenia and rose geranium, Wildflower transports you to a serene meadow in full bloom.


Earl of East x Batch Glass

Partnering again with bespoke glass studio, Batch Glass, we created two limited edition glass jugs as part of the collection. Hand-blown in their Essex studio, each jug is a true work of art featuring organic undulations inspired by the spontaneous beauty of nature.

The jugs come in two complimentary colourways - sherbert pink and lime green, and can be used as a drinks vessel, for flowers, or as standalone decorative pieces, adding an elegance and pop of colour to your space.
For more talk on flowers, planting, and arranging, read our interview with ethical and sustainable florist, Hattie Flower.


Bloom Where You're Planted

Of course, an exclusive Earl of East collection wouldn't be complete without the merch to match. Designed in-house, our 'bloom where you're planted' typeface was first hand drawn and then digitally refined and warped to reflect the organic nature of wildflowers.

You'll find the design on organic cotton tees, embroidered caps, and the limited edition packaging too.

The Playlist

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