Your Festival Checklist

Whether you’re a seasoned festival goer or it’s your first time, packing, planning and travel are the core factors that will make or break your festival experience. From water bottles, to portable speakers and air fresheners, this is the Earl of East guide to enjoying it to the max.  

From the Nikko Mountains to Your Home: Our New Incense Ritual

Inspired by the serene landscapes of Japan’s Nikko Mountains and designed to elevate your daily rituals, this launch brings our best-selling scents, Shinrin-Yoku and Onsen, into a new form. Take a look into our travels to Japan that brought about this new launch and the benefits, notes and ways to include in your daily rituals...

Journey to the Heart of Japan: A Tale of Collaboration and Craftsmanship

We were lucky enough to be hosted by JETRO (Japan External Trade Organisation), visiting local crafts people and helping us source ideas, craft and inspiration for new products and collaborations... 

Father's Day Gift Guide

Looking for the perfect Father's Day gift? We’ve put together a list of some of the best gifts that your dad is sure to love. 

What to Do in Chelsea During the RHS Chelsea Flower Show Weekend

These are our Chelsea top picks if you're in London in time for the flower show. We’ve curated a guide to our favourite spots nearby, places to grab coffee, soak up floral design, explore local creatives and take it all in...

EARL OF EAST X ARC SAUNA | GUIDED SAUNA SESSIONS

Discover how scent, steam and heat work together to transform everyday routines into grounding sensory rituals inspired by sauna culture, forest bathing and restorative recovery practices...

A World Beyond the Music: Our Collaboration with Aurora

With scent and sound so intrinsically linked, we are look into why more artists are looking to scent as a way to bring their musical world into people's homes. Read about our collaboration with Norwegian artist Aurora and why she chose Strand as her album scent.  

Summer Elderflower Cordial Recipe

Cocktails, cordials or cakes, Elderflower syrup is a wonderful staple to have in your home, and it tastes all the better when you have made it yourself.

Blind Scent Session with Bon Iver

With the natural synergy between scent and sound, we worked with Bon Iver, on the development of a custom scent to tie in with the release of his the first full-length album since 2019. Read more about the scent, the album and the creative process that went into it...

5 Ways to Turn Your Home into a Resort-Style Retreat

Bring the holiday feeling home and create a staycation sanctuary with calming aromas, earthy hues and ambient lighting. 

The Best Products to Spring Clean Your Home

Spring time is welcome after the grey, dark months of Winter - and we see it as the perfect time to switch up a routine and introduce fresh, green scents into our routine. Discover our favourite products to help you clean, organise and refresh your space.

Earl of East x Supply.91

Our Regent Street store neighbours became our collaborators with a sell-out beard oil. A partnership brought about from our ethos of Create, Curate, Collaborate and Community, explore more about the product and why we love it! 

Scent as Self Care: Sleep

BEHIND THE BRAND: DIZZIAK

At Earl of East we curated and collaborate with some amazing small brands and founders. Meet Loretta from DIZZIAK, a haircare brand brought out of a need for better hair products for all. 

Trends for Home: The Unfitted Kitchen

Your kitchen should feel like the heart of the home—lived-in, and full of character. Enter the unfitted kitchen, a space that trades rigid cabinetry for a more flexible, organic design approach