The Journal
A guide to shaping the atmosphere of everyday life.
Trends for Home & Interiors 2025
2025 is shaping up to be a year of contrasts: rich terracotta tones meet playful primary pops, while earthy scents blend with indulgent gourmand fragrances. Get inspired by Earl of East and Pinterest Predicts trends.
Elevate Your Self-Care Ritual: Introducing Our New Cleansing Bar Soaps
With waterless beauty on the rise, we introduce our cleansing bar soaps in our best selling scents. Each bar has a hero ingredient designed to benefit the mind and body.
Small Wins, Big Difference: Intentional Living for 2025
Finding joy in the everyday and cherishing what matters most, this year is about intention - creating lasting habits that bring balance. Whether you're setting resolutions or refining routines, let's make this year one of thoughtful living
Boxing Day Turkey Salad Recipe
Transform your Christmas Day leftovers into something fresh and full of flavour. This salad, a yearly tradition for us, is perfect for a light lunch the next day.
GIFT GUIDE | FRAGRANCE
Top up their favourite or explore a new scent this festive season with Earl of East, 19-69, Stora Skuggan, CRA-YON and more.
GIFT GUIDE | GIFTS FOR HER
For your friend, partner, or family member, our curated collection of unique gifts are sure to bring joy this Christmas.
GIFT GUIDE | GIFTS FOR HIM
Not sure where to begin for your father, brother, partner or friend? Browse our curated collection of gifts for him from ferm LIVING, Earl of East, HAY and more.
Create your own
Earl of East Ritual
Mix and match across the range, unlock bundle savings, and enjoy thoughtful extras as you build.
GIFT GUIDE | £50 & Under
Gifts for everyone at every price. Enjoy gift sets, ceramics, scents and more for £50 and under.
GIFTS FOR THE BEAUTY LOVER
Browse the best in independent beauty to relax, pamper and soothe this festive season.
GIFTS FOR THE CREATIVE
The creatives can be hard to buy for - we know because it's us. We’ve brought together our favourite independent brands that are guaranteed to surprise and delight on gifting day.
CITY TO SUMMIT: A TRIP TO MANCHESTER & THE PEAK DISTRICT
Leaving London and heading north, Earl of East & Pivotal are back on the road with another scented trip taking you from city-to-countryside capturing unique spots and stunning views.
Shinrin-Yoku All Over Oil
Our bestselling multi-use oil is infused with 10 natural and organic skin loving ingredients to nourish and protect your skin.
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Revamp Without Redecorating
Paul and Niko talk about the small changes they make throughout the season that bring in comfort and warmth when the nights start drawing in. Something as simple as changing the cover on your sofa can completely transform a space...
Copenhagen Comes To London
During London Design Festival, we hosted Normann Copenhagen at Earl of East Soho, and threw an event celebrating and showcasing Normann's new designs as well as bringing their iconic offering to London for an evening of shopping, drinks and games.
Making A House Feel Like Home
Earl of East meets Easthaus, an East London based real-estate agent, to chat all things moving home, adding value to a property and finding comfort being at home...
Copenhagen Breakfast Plate
Inspired by Copenhagen’s incredible cafe scene, we've been seeking ways to elevate the classic brunch dish of avocado toast.