COLLABORATE | Scents of Normality

Scents of Normality

We’ve partnered with Uncommon Creative Studio to create an exclusive range of candles designed to raise money for
Hospitality Action.

Introducing ‘Scents of Normality’. An exclusive candle collection that smells like the places we miss the most during lockdown. This limited series comes in three evocative scents, reflecting some of the nation’s favourite hangouts.

Buy for charity. Burn for Normality

While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. We are honoured to be able to lend our support in collaboration with Uncommon Creative Studio to help support these workers who are suddenly facing hardship.


The Cinema candle is a heady fusion of salt popcorn, foam banana and glistening hot dog, enveloped in a fug of recirculated air. A waft of cloistered contraband chicken meets the allium tang of adolescent boredom, laced with juicy notes of melting slushie syrup. An evocative blend, with just the faintest whisper of third base in the back row.

“Scent has a unique way of conjuring memories and transporting us to places we’d love to be. From the cobbled streets of Copenhagen to the Onsen baths of Japan, our scented candles are all inspired by travel. Whilst we can still dream about these far flung destinations it’s actually the places closer to home that we miss the most. Having the opportunity to recreate the essence of these familiar haunts whilst also supporting an industry that has been hit so hard by the crisis is a real honour.”

Niko Dafkos, Co-founder


The Local candle evokes the classic British boozer. Top notes of spilt beer, hair pomade and chip fat jostle amongst a pungent base of varnished teak and sticky carpet. A waft of testosterone gives way to the ersatz-lemon of a urinal block, as the salted breath of pork scratchings is soused in cheap rosé and freckled with cigarette ash. A potent fragrance that lingers, like the melancholy ramblings of an old inebriate.

The tongue and cheek descriptions hint at the final balanced scent but evoke a sense of nostalgia exploring the truthful environment of these much-missed everyday places.

Visually, the scents are bought to life by a group of global illustrators.
Portland-based illustrator and graphic designer,
Lan Truong, captures a hazy summer festival with her distinct and playful style. While London-based illustrator, Thomas Hedger, reflects the relatable grubbiness of the everyday local pub. And finally, Vancouver-based designer, Victoria Sieczka, colourfully evokes the spilt-popcorn stickiness of a trip to the cinema.


The Festival Candle is a floral haze of cut grass, burned skin and sun-warmed cider, with just the merest shimmer of distant portaloo. Top notes of burger van and singed candyfloss bloom above an earthy bed of unwashed hair and dew-damp sleeping bag. A resonant bouquet, tied with a ribbon of sweet cannabis smoke.

“As a studio, building products and brands that people genuinely care about has never felt more important. At Uncommon, we’ve created brands such as HALO Coffee, with sustainability and purpose at its heart. We’re thrilled to bring these products to bear and support the hospitality industry, who have been so dramatically impacted by Covid-19.”

Nils Leonard, Co-founder, Uncommon

Every candle sold supports Hospitality Action’s incredible work in helping people in the hospitality industry through the hardships of lockdown and beyond.
You can discover more about Hospitality Action’s COVID-19 appeal


1 comment

Just bought ‘festival’ this is such a brilliant and perfect idea in every way. Candles for my lockdown, purchased for a great cause, that honour what we love most. Well done!

Diana Janicki May 08, 2020

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