COLLABORATE | Scents of Normality

Scents of Normality

In May, we came together with Uncommon Creative Studios to create three evocative scents, inspired by some of the Nation’s favourite hangouts which we were all missing during lockdown. All profits from this series were donated to the Hospitality in Action's Covid-19 appeal.

Whilst supporting an excellent cause, they also brought a little bit of humour and normality to our homes at a time we were needed it the most.

The response was overwhelming with the 'tongue in cheek' scents being featured in the Evening Standard, METRO, Balance, the Perfume Society, Creative Review, the Dieline, Campaign Live, Tatler the BBC and more.

We are pleased to announce that we raised a total of £12,015 for Hospitality in Action.

Discover more about this limited edition series below.

Introducing ‘Scents of Normality’. An exclusive candle collection that smells like the places we miss the most during lockdown. This limited series comes in three evocative scents, reflecting some of the nation’s favourite hangouts.

Buy for charity. Burn for Normality
#scentsofnormality

While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. We are honoured to be able to lend our support in collaboration with Uncommon Creative Studio to help support these workers who are suddenly facing hardship.

THE CINEMA

The Cinema candle is a heady fusion of salt popcorn, foam banana and glistening hot dog, enveloped in a fug of recirculated air. A waft of cloistered contraband chicken meets the allium tang of adolescent boredom, laced with juicy notes of melting slushie syrup. An evocative blend, with just the faintest whisper of third base in the back row.

“Scent has a unique way of conjuring memories and transporting us to places we’d love to be. From the cobbled streets of Copenhagen to the Onsen baths of Japan, our scented candles are all inspired by travel. Whilst we can still dream about these far flung destinations it’s actually the places closer to home that we miss the most. Having the opportunity to recreate the essence of these familiar haunts whilst also supporting an industry that has been hit so hard by the crisis is a real honour.”

Niko Dafkos, Co-founder

THE LOCAL

The Local candle evokes the classic British boozer. Top notes of spilt beer, hair pomade and chip fat jostle amongst a pungent base of varnished teak and sticky carpet. A waft of testosterone gives way to the ersatz-lemon of a urinal block, as the salted breath of pork scratchings is soused in cheap rosé and freckled with cigarette ash. A potent fragrance that lingers, like the melancholy ramblings of an old inebriate.

The tongue and cheek descriptions hint at the final balanced scent but evoke a sense of nostalgia exploring the truthful environment of these much-missed everyday places.

THE FESTIVAL

The Festival Candle is a floral haze of cut grass, burned skin, and sun-warmed cider, with just the merest shimmer of a distant portable toilet. Top notes of burger van and singed candyfloss bloom above an earthy bed of unwashed hair and dew-damp sleeping bag. A resonant bouquet, tied with a ribbon of sweet cannabis smoke.

“As a studio, building products and brands that people genuinely care about has never felt more important. At Uncommon, we’ve created brands such as HALO Coffee, with sustainability and purpose at its heart. We’re thrilled to bring these products to bear and support the hospitality industry, who have been so dramatically impacted by Covid-19.”

Nils Leonard, Co-founder, Uncommon

Earl of East

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1 comment

Just bought ‘festival’ this is such a brilliant and perfect idea in every way. Candles for my lockdown, purchased for a great cause, that honour what we love most. Well done!

Diana Janicki May 08, 2020

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