SCENT MEETS SOUND
Kevin Morby x Earl of East: ALL SINNERS
Created in collaboration with Kevin Morby, this custom scent began with a scent session at our Soho store, where we explored the memories, landscapes and moods surrounding his latest album.
Inspired by long drives through the American Midwest and South, the project developed around open roads, changing weather and the way scent can bring a place or feeling back into focus.
“When I’m working on music, I’m trying to capture and bottle a feeling. And when it comes to feelings and memory, nothing is more powerful than the sense of smell.”
KEVIN MORBY
The Scent
ALL SINNERS
Developed in close collaboration with Kevin Morby, this custom scent was shaped by the landscapes and memories surrounding his latest album. Inspired by long drives through the American Midwest and South, it captures open roads, roadside wildflowers, humid summer air and the stillness that follows a storm.
Bright notes of bergamot and petitgrain open into cypress, sage and black pepper, grounded by cedarwood, vetiver and sandalwood. The result is subtle, comforting and gently nostalgic, with a warmth that feels both familiar and expansive.
Notes: Bergamot, petitgrain, cypress, cedarwood, vetiver, sandalwood, sage and black pepper.
Handmade in London and released as a limited-edition candle and incense range created to coincide with Kevin Morby’s album launch.
ANOTHER WAY TO EXPERIENCE THE SCENT
All Sinners is also available as incense, offering a different way to experience the fragrance.
As it burns, bright citrus and aromatic herbs give way to dry woods, earth and soft smoke. Light a stick while listening, working or winding down, and let the scent gradually shape the atmosphere around you.
"I wanted something that felt subtle and comforting while also unique. Like the feeling of a humid summer afternoon and the way it feels after a storm when the air gets real still and a rainbow comes out"
ON THE SCENT
THE SCENT SESSION
The candle began back in late March, in our Soho studio tucked away just off Regent Street, where we host scent sessions built around conversation, instinct and memory rather than a traditional fragrance brief.
Kevin spoke about long drives through the American Midwest and South, windows down as wildflowers, rain and warm roads passed by. Across several rounds of testing, those images slowly took shape in fragrance, bringing together bright citrus, aromatic herbs and dry woods.
The final scent captures the feeling at the heart of the record: open roads, changing weather and the pull of a warm memory. Subtle, comforting and expansive, it is a fragrance made to hold a moment and bring it back into focus.
HANDMADE IN EAST LONDON
Handmade in our East London studio, this limited-edition candle and incense collection was developed in close collaboration with Kevin Morby to capture the landscapes, memories and changing weather that shaped his latest album.
Each batch is blended, poured and labelled by hand using fragrance and essential oils, allowing the scent to unfold gradually from bright citrus into earthy woods and aromatic herbs. The result is a subtle, comforting and gently nostalgic fragrance designed to evoke open roads, humid summer air and the stillness that follows a storm.