The Journal
A guide to shaping the atmosphere of everyday life.
Earl of East x Pivotal: A Day Trip to the South East Coast
This partnership pairs the innovative spirit of Pivotal car subscription with evocative on-the-go fragrances by Earl of East - your memorable Summer road trip begins now.
Embracing Cali-Cool At Home
An ode to the laid-back essence of California living, the Cali-Cool home trend encapsulates a fusion of relaxed and chic elements, harmonising coastal influences, bohemian vibes, and contemporary design to curate an effortlessly stylish aesthetic.
City Guide: Walking London
London local or tourist, walking is the best way to see a city. We’re here to guide you on a tour of the vibrant neighbours surrounding our three Earl of East stores with a city walk fuelled by coffee stops plus lot’s to eat, drink and do.
Labneh, Lemon & Olive Dip
Cool, creamy labneh is like the best cream cheese you’ve ever eaten. Topped with the zing of preserved lemon, the oily bite of olives, and the crunch of pistachios.
The Usual And The Unusual: Ways To Use Our Air Fresheners
Over the years our creative customers have found new ways to use our staple air fresheners. We’ve compiled a full list of the classics plus some of the more unusual ways we enjoy our on-the-go scents.
Where to get iced matcha in London
How to clean out your café candle mug
Our new café collection has three candles inspired by your favourite café drinks, served in iconic diner mugs. Here's a step-by-step guide on how to use your mug for your morning brew when your candle is done.
Create your own
Earl of East Ritual
Mix and match across the range, unlock bundle savings, and enjoy thoughtful extras as you build.
5 Ways To Bring Café Core Into Your Home
Pancakes Two Ways: Sweet & Spicy
Earl of East Companion Sets: The Complimentary Candle Scents
Home Mists: A Guide to Scenting Your Home
Transforming your space in just a few mists, room sprays are a great way to get an instant hit of your favourite Earl of East scent. From scenting a room, to refreshing your laundry, find out our favourite ways to use home mists.
Shinrin-Yoku All Over Oil
Our bestselling multi-use oil is infused with 10 natural and organic skin loving ingredients to nourish and protect your skin.
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How to Use Home Fragrance During Summer
Discover how to fragrance your home during the warmer months with candles, Home Mists, reed diffusers, incense and fragrance oils. From refreshing open-plan spaces to creating atmosphere outdoors, here's our guide to summer scenting.
The Best Places to Swim in London
London has no shortage of places to swim, from historic lidos and Olympic pools to open-water spots surrounded by nature.
Whether you are looking for an early-morning dip, a long outdoor swim or somewhere to cool off on a hot day, these are some of our favourite places to swim in the city.
In Photos: Maude Abroad x Earl of East
We had the pleasure of hosting modern intimacy brand, Maude for an evening at our Regent Street store.
The Incense Revival: Making its Way into Modern Spaces
In the midst of contemporary design trends, a scent of nostalgia is in the air. The ancient art of burning incense, steeped in centuries-old traditions, is experiencing a renaissance in the modern world.