GIFTING
Earl of East’s Frugal Guide to Christmas
Five considered ways to gift beautifully, without overspending.
The season of giving doesn’t need to be the season of stretching yourself thin. At Earl of East, we’ve always believed that the most memorable gifts are the thoughtful ones, pieces chosen with intention, care, and a sense of ritual. With that in mind, we’ve gathered five simple ways to create a generous Christmas, while staying grounded and conscious of your spend:
1. Choose Gifts That Do More (Without Costing More)
When every purchase counts, opt for gifts that deliver real presence and longevity.
Our Duo Sets (£45) bring together a 170ml candle and a 100ml home mist in our best-selling scent, it is a generous pairing with a product value of £52 inside. It’s an easy way to give more than you spend, and a perfect introduction for someone discovering Earl of East for the first time.
Why it’s frugal: You’re saving £7 instantly, while gifting a fully immersive scent experience. Plus, it’s gift boxed!
Why it’s frugal: You’re saving £7 instantly, while gifting a fully immersive scent experience. Plus, it’s gift boxed!
Best for: Hosts, homebodies, design lovers, and anyone who lights a candle the second they get home.
2. Keep It Conscious With Companion Sets
Our Companion Sets (£40) deliver a curated pairing for the everyday rituals. The sets include 2 of our 170ml candles in scents that just go together. Inside you’ll find £52 worth of product, given as a single, beautiful moment.
Why it’s frugal: A £12 built-in saving, you can gift as is, or split and have 2 gifts for loved ones.
Why it’s frugal: A £12 built-in saving, you can gift as is, or split and have 2 gifts for loved ones.
Best for: Thoughtful gifting on a budget, by splitting you hit that Secret Santa budget and get two gifts in one.
3. Invest in the New Classic Size - Now Better Value Than Ever
We recently relaunched our Classic Size candles at £42 (previously £50), bringing our best-loved fragrances in a mid size and stunning amber glass vessel at a more accessible price point, this size is often seen as the table centre-piece and is a perfect gift.
Why it’s frugal: You’re gifting a statement candle, hand-poured, premium fragrance, design-led aesthetic, at a significantly improved price, just in time for Christmas.
Best for: Anyone who loves the ritual of lighting a candle… which frankly, is all of us.
4. Make the Most of Points: Earn as You Gift
If you’re registered with Earl of East, every purchase earns 1 point per £1, and 100 points becomes a £10 voucher.
That’s the equivalent of shopping with 10% back, quietly stacking across your Christmas gifting.
That’s the equivalent of shopping with 10% back, quietly stacking across your Christmas gifting.
Why it’s frugal: A small accumulation adds up fast, often enough to treat yourself to something long after the tree is gone.
Best for: Regular shoppers, or anyone planning to buy for multiple people this season.
5. Create a “One Gift, Many Moments” Mindset
The most meaningful gifts aren’t always the most expensive, they’re the ones that create small rituals, restorative pauses, and calm during a busy season.
Instead of buying lots of little things, choose one gift that can stretch across the season: a candle that scents December evenings, a duo that lasts into the new year, a bathing that turns January cold mornings into something warmer, or an incense bundle to help set all those new intentions for the year ahead.
Instead of buying lots of little things, choose one gift that can stretch across the season: a candle that scents December evenings, a duo that lasts into the new year, a bathing that turns January cold mornings into something warmer, or an incense bundle to help set all those new intentions for the year ahead.
Why it’s frugal: Fewer, better choices always go further. It’s the Earl of East way.
With a little intention, Christmas gifting can feel thoughtful, design-led, and beautifully restrained, without overspending. Explore our curated gifting edit of our own brand and lots, lots more, all under £50 for more ways to give well this season.