RITUAL OVER ROUTINE
From the Nikko Mountains to Your Home: Our New Incense Ritual
Introducing the latest addition to our Japanese bathing line: incense inspired by the tranquil beauty of the Nikko Mountains. Bringing our best-selling scents, Shinrin-Yoku and Onsen, into a new form, this launch is designed to elevate your daily rituals. Whether you’re seeking the forest’s grounding aroma or the refreshing clarity of a natural hot spring, each stick offers a moment of calm and escape.
Crafted in Nikko, Japan - a region celebrated for its centuries-old incense-making traditions, each stick is made from fine cedar charcoal powder, blended with pure mountain spring water and infused with Earl of East’s signature essential oil blends. The result is an authentic, slow-burning incense that delicately scents the air, complementing any mindful space or self-care ritual.
The Scents
Shinrin-Yoku and Onsen have long been at the heart of our Japanese bathing line, inspired by the restorative power of nature. Shinrin-Yoku, named after the practice of forest bathing, captures the earthy, grounding essence of a forest walk. Onsen, influenced by Japan’s rejuvenating hot springs, evokes the crisp, mineral-rich air of a mountainside retreat. Loved for their ability to transport and transform a space, these scents are now reimagined in incense form—offering a new way to experience their calming and restorative qualities.
Your New Ritual
Rituals & Tips
Morning Reset with Shinrin-Yoku: Light your Shinrin-Yoku incense first thing in the morning, open a window and breathe deeply for a few moments. Let the earthy aroma of cedar wood and black pepper transport you to the forest. A gentle grounding practice before the day begins.
Bathing Ritual with Onsen: Transform your evening bath into a hot spring moment. Light Onsen incense in your bathroom as you run a warm bath, ideally with a few drops of essential oil or bath salts.
Bathing Ritual with Onsen: Transform your evening bath into a hot spring moment. Light Onsen incense in your bathroom as you run a warm bath, ideally with a few drops of essential oil or bath salts.
Screen-Free Wind Down: Commit to a screen-free hour before bed. Light your incense, dim the lights, and swap scrolling for stretching. Let scent signal to your body that it's time to rest.
After-Cleanse Energy Refresh: After tidying or cleansing your space, light either scent as a final touch. A revived space that signals a new ritual.